The Archives organizer is a pane in the Organizer window that you use to manage archives of your apps. To open the Archives organizer, choose Window > Organizer and click Archives.
With the Archives organizer, you can:
Upload your app to iTunes Connect, and later submit it to App Review or distribute it to testers.
Export your app to distribute it outside of the App Store, or upload it using Application Loader.
Validate your app (run software-validation tests) before you upload it.
The export options depend on the platform and your program membership.