To purchase items in the iTunes Store, you simply click the Buy button for the item you want. The item is charged to your account and downloaded to your iTunes library.

Important:  All sales are final. You can’t cancel a purchase after you click Buy or Buy Now.

To buy items:

  1. In iTunes, click iTunes Store (below Store):

    iTunes Store in the Store list

  2. Find the item you want to buy.

    For some items you can hear or watch a preview before you buy by double-clicking the title or clicking the Preview button.

  3. Click Buy.

To download apps for iPod touch, iPhone, and iPad:

  1. In iTunes, click iTunes Store (below Store):

    iTunes Store in the Store list

  2. In the iTunes Store, click the App Store button in the navigation bar near the top of the window.

  3. Browse for an app, and click Buy App (if it’s a free app, click Get App).

You can use the apps you download only on your iPod touch, iPhone, or iPad (not on your computer). Some apps might not work on all devices.

If you’re connected to 3G or a Wi-Fi network, you can also buy apps directly from your iPod touch, iPhone, or iPad. For more information, see the documentation that came with your device.

To buy TV shows:

  1. In iTunes, click iTunes Store (below Store):

    iTunes Store in the Store list

  2. In the iTunes Store, select TV Shows from the navigation bar at the top of the iTunes Store window.

  3. When you find a TV show you want to purchase, do one of the following:

    • To buy one episode, click the episode’s Buy button on the show’s page in the iTunes Store.

    • To purchase all episodes for the current season, click Buy All Episodes. This option doesn’t purchase new episodes when they become available, and isn’t available for all TV shows.

    • To buy multiple episodes at a discount (available for some shows), you can purchase:

      TV show Season Pass button in the iTunes Store

      TV show Multi-Pass button in the iTunes Store

    Note:  Prices shown are for illustration purposes only. Actual prices and currencies vary according to item and country.

    • Season Pass: To purchase all episodes of the current season, including episodes that haven’t yet been broadcast, click Buy Season Pass. All currently available episodes are downloaded to iTunes on your computer. As soon as a new episode is available, you’re notified by email and the episode is added to your download queue. (For shows whose seasons are complete, click Buy Season to purchase and download all episodes.)

    • Multi-Pass: Designed for shows that don’t have traditional “seasons” (for example, news programs), the Multi-Pass purchases a set number of episodes. When you buy this pass, the latest episode is downloaded to your computer. As soon as each remaining episode is available, you’re notified by email and the episode is added to your download queue.

    • To turn email notification on or off, choose Store > View My Account, log in, and then click Manage Passes.

    • To make sure you have the latest episodes, choose Store > “Check for Available Downloads.”

      Important:  If you buy a season pass and then buy an individual episode, you’re charged again for the episode. If you see that an episode is available but it hasn’t yet been downloaded to your computer, choose Store > “Check for Available Downloads.”

Some shows in the iTunes Store are available for purchase in HD-quality format. When you buy an HD TV show, iTunes downloads both HD and standard-definition files, so you can also watch the show on your iPod, iPhone, iPad, or Apple TV. When you sync the show to your iPod, iPhone, iPad, or Apple TV, iTunes automatically transfers the correct file. To watch the show on your computer in standard definition, choose iTunes > Preferences, click Playback, and then select “Play videos using standard definition version.”

Many shows are available for download and purchase the day after they air; some shows may not be available for a few days. TV shows and passes aren’t available in all countries.

You can’t burn video content purchased from the iTunes Store to DVD.

To buy audiobooks:

  1. In iTunes, click iTunes Store (below Store):

    iTunes Store in the Store list

  2. In the iTunes Store, click Audiobooks in the navigation bar at the top of the iTunes Store window.

  3. Browse to find the item you want.

    To search for an item, type a title or author in the field at the top right of the iTunes window, and press Enter.

Downloaded audiobooks are added to Books (below Library).

Spoken program files purchased from the iTunes Store end in “.m4b.”

To purchase and play games on your iPod, iPod classic, or iPod nano:

If you have an iPod that can display video, you can purchase games for your iPod from the iTunes Store.

  1. In iTunes, click iTunes Store (below Store):

    iTunes Store in the Store list

  2. In the navigation bar at the top of the iTunes Store window, click the arrow to the right of the App Store button.

  3. Choose iPod Click Wheel Games from the menu that appears.

  4. Browse for a game.

  5. To buy a game, click the game, and click Buy Game on the game’s page.

To transfer the game to your iPod, connect your iPod to your computer. iTunes automatically syncs games to your iPod.

You can play the games only on your iPod (not on your computer).

If you quit iTunes or restart your computer before a purchase finishes downloading, the download should resume at no additional cost the next time you open iTunes. If it doesn’t, choose Store > “Check for Available Downloads.”

Be sure to make regular backups of your purchased files. If your hard disk becomes damaged or you lose a purchased item, you’ll have to buy it again.

Some items in the iTunes Store may not be available in all countries.

Note:  If the iTunes Store is disabled in Parental Control preferences, it won’t appear in the iTunes window unless you also selected “Allow access to iTunes U.”

See also
Find items in the iTunes Store
Set up an Apple ID account for use in the iTunes Store
Back up your iTunes library and iTunes Store purchases
Usage rights for iTunes Store purchases