Korea

For films to be sold on the Store in Korea, both a rating and rating classification number are required. Advisories are required if issued by the Korea Media Rating Board (KMRB). A rating specifies the appropriate ages suitable for viewing the film. The advisory specifies any consumer advice about the film’s content.

For iTunes Extras, all videos must be rated. They must contain a burnt-in pre-roll that displays the rating. If your iTunes Extras are not appropriately rated, do not make them available in Korea.

Ratings

Specify rating codes to indicate the ages for which the content is suitable and understandable. Consumers see the ratings associated with the film while browsing the Store. The rating system is specified using the system attribute of the <rating> tag in the XML. For Korea, the system attribute is "kr-movies".

Below is an example of delivering a rating:

<rating code="12" system="kr-movies" classification_number="2020-MF02500">12세 이상 관람가</rating>

You can deliver only one rating value for each rating system.

Note: The rating code 18 is deprecated.

Ratings code

Display value

Definition

ALL

전체관람가

All ages

모든 연령에 해당하는 사람이 관람할 수 있는 영상물로, 등급분류 기준이 되는 7가지 고려요소가 없거나 매우 약하게 표현된 작품입니다.

12

12세 이상 관람가

12 years or older

만 12세 이상의 사람이 관람할 수 있는 영상물로, 등급분류 기준이 되는 7가지 고려요소가 경미하고 간결하게 표현된 경우입니다.

15

15세 이상 관람가

15 years or older

만 15세 이상의 사람이 관람할 수 있는 영상물로, 등급분류 기준이 되는 7가지 고려요소가 지속적이고 구체적으로 표현되지 않은 작품입니다.

18 (deprecated)

청소년 관람불가

May not be viewed by youth under 18 years

고등학교에 재학중인 자를 포함하여 만 18세 미만의 자는 관람할 수 없는 영상물로, 등급분류 기준이 되는 7가지 고려요소가 구체적, 직접적,노골적으로 표현된 작품입니다.

19

청소년 관람불가

May not be viewed by youth under 19 years

고등학교에 재학중인 자를 포함하여 만 19세 미만의 자는 관람할 수 없는 영상물로, 등급분류 기준이 되는 7가지 고려요소가 구체적, 직접적,노골적으로 표현된 작품입니다.

Advisories

You can specify advisory codes to indicate violence, language, nudity, and other content. Consumers will see the advisory associated with the video while browsing the Store. The advisory system is specified using the system attribute of the <advisory> tag in the XML. For Korea, the system attribute is "kr-movies". You can supply one or more advisory codes as needed from the table below.

The table below lists the currently supported advisory codes. Note that these codes are valid only for the Korean system (system="kr-movies").

Advisory code

Advisory name

Use for content that contains

T

주제

Theme

Adult themes or medical procedures

S

선정성

Sex and nudity

Sex scenes and/or sexual references

Nudity

V

폭력성

Violence

Violent themes

L

대사

Language

Coarse or crude language

H

공포

Horror

Horror or supernatural themes

D

약물

Drugs

Drug references and/or drug use

B

모방위험

Imitable Behavior

Dangerous behavior (such as suicide)

In addition to advisory codes, you can supply an optional severity level for each advisory. The severity level will be displayed during the ratings pre-roll along with the content advisory.

The table below lists the currently supported severity level codes. Note that the severity levels are valid only for the Korean system (system="kr-movies").

Severity level code

Severity name

low

낮음

Low

medium

보통

Medium

medium_high

다소 높음

Medium high

high

높음

High

very_high

매우 높음

Very high