Please review the policies below and ensure that any artwork you submit to Apple (or that is submitted on your behalf) is in compliance. Apple reserves the right to reject, remove, or modify non-complying artwork. Artwork must also comply with the artwork specifications that may vary from product to product. See a list of those specs here.
Representative and Appropriate. Artwork must be representative of the Movie, TV Show, TV Season, or TV Episode for which it was submitted, and be the current version of such artwork at the time of submission. It must also be appropriate for display in every region where it may be shown. Apple may reject artwork for use in certain geographical regions due to local sensitivities, regulations, or restrictions.
General Artwork Policies. While artwork must be representative of the title, it must also be appropriate for use on Apple’s platforms, products, and software and for each particular region in which the artwork is shown.
Artwork may be rejected either entirely or on a region-by-region basis if it includes any of the following:
References to illegal activities (including drugs), profanity, or violence.
Content that would reasonably be construed as racist, misogynist, homophobic, or otherwise hateful.
Gratuitous or otherwise inappropriate references to alcohol, sexual activity, violence, gore, or weaponry.
Third-party trademarks, trade dress, or copyrighted material without authorization or usage rights.
Gratuitous or irrelevant hardware such as computers, TVs, phones, headphones, etc. that are prominently featured, unrelated to the title or to any character, and included without the manufacturer’s permission (including that of Apple where applicable).
Third party content
Artwork may not include Apple logos or trademarks.
Except where specifically agreed to in writing by you and Apple, artwork may not include any of the following:
Extraneous text or graphics including credit blocks, critic quotes, award references (including award logos or trademarks), pricing or availability language (such as ‘Limited Price,’ ‘Exclusive,’ ‘Available for $*_*,’ or release dates), URL’s or social media addresses, social media handles, hashtags, or references to physical packaging (example: ’DVD’ or ‘Blu-ray’) or digital features (example: ’HDR’ or ‘UHD’).
Artwork Best Practices
Be sure to follow the Style Guide to avoid any rejections.
Logos, marketing messages, season names, network or studio names, and any other copy or branding items aren't allowed in the artwork.
Artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Don't upscale your artwork.
Using the provided template, arrange your elements in the Art group within the sub-groups: 4, 3, 2, 1, and Fullscreen Background according to how you want the objects to be layered. In the Art group, a maximum of 5 sub-groups, non-grouped layers or a combination of both are allowed. At minimum 2 elements, one non-fullscreen image and an opaque fullscreen background image are required.
5 ungrouped layers
5 ungrouped layers and sub-groups
5 sub-groups
Do not include blend modes on any layer or folder.
Ensure a clean edge around each non-fullscreen object.
The background must be at 100% opacity and fill the full canvas.
2:3 Cover Art
This artwork is for movies, TV shows, and TV seasons available in the Apple TV app.
Layered images make your artwork come to life. The layers create a sense of depth, realism, and vitality, and emphasize that the focused item is the closest thing to the user. When you submit artwork, make sure your file meets the requirements and guidelines below.
The Photoshop template includes two main groups in the layers palette. The first is Safety Areas & Sample UI and the second is Art. To see how to place your images, we’ve included overlays of green and red areas in the Safety Areas & Guides group.
Art Safe Area - You must keep all essential talent, faces, characters and titles in the green area. This is the focus of your art. It is recommended that important elements stay within this defined area to avoid any awkward art tangents.
Full-Bleed Background - Artwork must be full-bleed. Don’t include faces or any other important visual elements, as they will crop in some views.
* Content may not be available in the Apple TV app.
A group labeled “Art” must contain all of your elements for the plugin to export the LSR. Using the provided template, arrange your elements in the Art group within the sub-groups: 4, 3, 2, 1, and Full-Bleed Background according to how you want your objects to be layered. In the Art group, a maximum of 5 sub-groups, non-grouped layers or a combination of both are allowed. At minimum, 2 elements, one non-fullscreen image and an opaque fullscreen background image, are required. Turn off any unused folders or ungrouped layers to generate the preview and final LSR file.
Layers with blending modes or adjustment layers need to be clipped to a parent layer or removed entirely from the file.
Ensure a clean edge around each non-fullscreen object and avoid using layer masks.
The background must be at 100% opacity and fill the full canvas.
must have a minimum of two layers (five layers maximum)
each image within the layered LSR file must have a unique name
each image within the layered LSR file must be in PNG format
Layered images make your artwork come to life. The layers create a sense of depth, realism, and vitality, and emphasize that the focused item is the closest thing to the user. When you submit artwork, make sure your file meets the requirements and guidelines below.
TV Cover Art Considerations
Must contain key art and title treatment. DVD cover, release date, website, or promotional tagging may not be included.
TV Cover Art must not display ratings.
Do not use borders around the artwork.
CMYK (print standard) images will not be accepted.
Photoshop Template Safe Areas
The Photoshop template includes two main groups in the layers palette. The first is Safety Areas & Sample UI and the second is Art. To see how to place your images, we’ve included overlays of green and red areas in the Safety Areas & Guides group.
Art Safe Area - You must keep all essential talent, faces, characters and titles in the green area. This is the focus of your art. It is recommended that important elements stay within this defined area to avoid any awkward art tangents.
Full-Bleed Background - Artwork must be full-bleed. Don’t include faces or any other important visual elements, as they will crop in some views.
* Content may not be available in all TV Store territories.
A group labeled “Art” must contain all of your elements for the plugin to export the LSR. Using the provided template, arrange your elements in the Art group within the sub-groups: 4, 3, 2, 1, and Full-Bleed Background according to how you want your objects to be layered. In the Art group, a maximum of 5 sub-groups, non-grouped layers or a combination of both are allowed. At minimum, 2 elements, one non-fullscreen image and an opaque fullscreen background image, are required. Turn off any unused folders or ungrouped layers to generate the preview and final LSR file.
Layers with blending modes or adjustment layers need to be clipped to a parent layer or removed entirely from the file.
Ensure a clean edge around each non-fullscreen object and avoid using layer masks.
The background must be at 100% opacity and fill the full canvas.
Minimum size for PNG and JPG: 1920 x 1080 pixels; 3840 x 2160 pixels preferred
Minimum size for LSR: 3840 x 2160 pixels
Resolution: 72 dpi
Color Profile: Display P3 (strongly preferred) or sRGB
Bit Depth: 8 or 16 bits
Locale is required
LSR Files:
Must have a minimum size of 3840 x 2160 pixels
Must have a minimum of two layers (five layers maximum)
Each image within the layered LSR file must have a unique name
Each image within the layered LSR file must be in PNG format
Parallax Previewer User Guide: Parallax is a visual effect that produces a 3D experience for users when they hover over images, icons, and buttons in Apple TV. Learn how to use Parallax Previewer, a tool for creating, previewing, and testing your images with the parallax effect.
16:9 Artwork Considerations
Must contain key art and title treatment, but extraneous text should not be included.
Artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Keep the entire title within the art safe area.
If the art features talent, keep eyes and chin within the art safe area.
Don't upscale your artwork.
Artwork for TV shows should be season-agnostic and should not include season number.
Photoshop Template Safe Areas
Art Safe Area (green) needs to contain the main portions of talents faces - eyes, nose, mouth, chins, etc.
Badge Area (yellow) keep the artwork in this area low contrast and avoid having faces here. However, peoples eyebrows and foreheads, hair, etc. can occupy this area.
Bleed Area (red) should not have any important objects or faces, as this area will get cropped on some devices.
To assist the designer, the PSD template includes mandatory safe area guides and is already in Wide Gamut format, but please note that most photo color profiles and bit depths can be used within it (with the exception of CMYK color mode and its associated profiles).
By simply using this template in cropping photos to to our spec, it will ensure that color attributes are leveraged to their fullest on our platforms and devices where possible.
Backdrop
Backdrop Wide
The Backdrop Wide image is displayed on product pages on the Apple TV app for movies and TV Shows. The image should not contain any text.
Specifications
File type: PNG (.png)
Size: 4320 x 3240px
Resolution: 72 dpi
Color Profile: Display P3 (strongly preferred) or sRGB
Bit Depth: 8 or 16 bits
Artwork Best Practices
Should not contain any content logos, branding or marketing messaging.
Artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
If the art features talent, keep eyes and chin within the art safe area.
Don't upscale your artwork.
Should not contain any text.
Photoshop Template Safe Areas
The Art Safe Area (green) should contain the most important elements of the art such as the talent's face.
Fullscreen Background Guidelines for Movies and TV
Logos, marketing messages, network, or studio names, and any other copy or branding items aren't allowed.
Keep faces of characters/talent inside the Art Safe Area and use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Fullscreen Logo Guidelines
Submit your logo separately from your background art.
Make sure your logo works well with your background art when overlaid in the RED area.
Place your logo in the center of the template canvas.
Make sure your logo uses the entire width or height of the template canvas - simply stop at whichever limit you hit first.
Don't include any marketing or branding other than your content’s logo.
Don’t include any copyright or trademark symbols with your content’s logo.
Wide Gamut Artwork
Wide Gamut Artwork uses both the color profile Display P3 and a bit depth of 16 bits per channel. By comparison, standard gamut artwork generally uses a narrower color profile called sRGB, as well as a decreased bit depth of 8 bits per channel.
While delivering Wide Gamut Artwork assets is preferred by Apple, it is not a strict requirement in sending artwork to Apple. Many of the artwork submission templates we provide are set to Wide Gamut spec as a default, but note that there is no harm in using standard gamut artwork when working within the templates.
If you intend to leverage Wide Gamut Artwork, please be aware that using Photoshop’s Export, Quick Export or Export As… commands will reduce your file down to standard gamut artwork specs. To avoid this, make sure to use Save As… in Photoshop and click the checkmark to the on position next to Embed Color Profile. While doing so, make sure that Display P3 is listed in the color profile referenced. If it reads sRGB or something else, you will need to go back and use Edit menu > Convert to Profile and choose Display P3 before repeating the above steps.
The Fullscreen Artwork is used to customize movies and TV on tvOS. When you deliver artwork, you will be required to deliver two separate files — one that contains the background art and another with your logo. When creating this artwork, please use the provided Photoshop templates.
Our template will help you to create artwork that’s ready to submit to Apple. It contains a few groups so you can see how your final artwork will look on the Movie Store. We’ve divided the groups into two main groups: Safety Areas & Sample UI and Art.
Art Safe Area. This is the focus of your art. Keep your characters and key talent in the green area.
UI Overlay Area. Extend your art into this area. Avoid high-contrast art in this space and test in the provided PSD to ensure all of the sample text is easy to read. This art should be atmospheric in nature since UI elements will be overlaid here.
Title-Treatment Overlay. This is where your product logo will appear overlaid on your background art. Don't include faces or other important visual elements in the red area, so they won't be covered.
The first group, Safety Areas & Sample UI, includes the boundaries that your art can’t exceed. It also contains a generic sample of the Movie Store that can help you see how buttons and text will overlay on top of your art. A light and dark UI sample is available in this group for your reference.
The second group, labeled Art, is where you should place your artwork. Within this group, there is a Smart Object layer to place your logo. Use it to preview how your logo will overlay on the background.
Note: Content may not be available in the Apple TV app.
Fullscreen Artwork for TV
The Fullscreen Artwork is used to customize the TV page in the Apple TV app on tvOS. When you deliver artwork, you will be required to deliver two separate files — one that contains the background art and another with your logo. When creating this artwork, please use the provided Photoshop templates.
Our template will help you to create artwork that’s ready to submit to Apple. It contains a few groups so you can see how your final artwork will look on the TV Store. We’ve divided the groups into two main groups: Safety Areas & Sample UI and Art.
Art Safe Area. This is the focus of your art. Keep your characters and key talent in the green area.
UI Overlay Area. Extend your art into this area. Avoid high-contrast art in this space and test in the provided PSD to ensure all of the sample text is easy to read. This art should be atmospheric in nature since UI elements will be overlaid here.
Title-Treatment Overlay. This is where your product logo will appear overlaid on your background art. Don't include faces or other important visual elements in the red area, so they won't be covered.
The first group, Safety Areas & Sample UI, includes the boundaries that your art can’t exceed. It also contains a generic sample of the TV Store that can help you see how buttons and text will overlay on top of your art. A light and dark UI sample is available in this group for your reference.
The second group, labeled Art, is where you should place your artwork. Within this group, there is a Smart Object layer to place your logo. Use it to preview how your logo will overlay on the background.
Note: Content may not be available in all TV Store territories.
Banner Artwork
Banner Art is used to customize your movies and TV product pages with artwork for iPhone, iPad, and Mac. When you submit artwork, make sure your file meets the requirements and guidelines below.
The Photoshop template below includes two main groups in the layers palette, the first is Safety Areas & Guides and the second is Art. To see how to place your images, we've included overlays of green, yellow, and red areas in the Safety Areas & Guides group.
Art Safe Area. You must keep all essential talent, faces, and characters in the green area. Only include the most essential elements in this area so that your content can be cropped properly on all supported devices.
Crop Margins. Include supporting artwork. Don't include faces or any other important visual elements, as they may not crop well.
Full-Bleed Background. Enhance your artwork by including edge-to-edge graphics in this area. This area will only be visible in the widest presentations and may fade or crop on some devices or views.
* Content may not be available in all Store territories.
What is Wide Gamut Artwork?
Wide Gamut Artwork uses both the color profile Display P3 and a bit depth of 16 bits per channel. By comparison, standard gamut artwork generally uses a narrower color profile called sRGB, as well as a decreased bit depth of 8 bits per channel.
While delivering Wide Gamut Artwork assets is preferred by Apple, it is not a strict requirement in sending artwork to Apple. Many of the artwork submission templates we provide are set to Wide Gamut spec as a default, but note that there is no harm in using standard gamut artwork when working within the templates.
If you intend to leverage Wide Gamut Artwork, please be aware that using Photoshop’s Export, Quick Export or Export As… commands will reduce your file down to standard gamut artwork specs. To avoid this, make sure to use Save As… in Photoshop and click the checkmark to the on position next to Embed Color Profile. While doing so, make sure that Display P3 is listed in the color profile referenced. If it reads sRGB or something else, you will need to go back and use Edit menu > Convert to Profile and choose Display P3 before repeating the above steps.
Do not include marketing messages, season names, network or studio names, cast or crew member names, and any other copy or branding items aren't allowed in the artwork.
Do not abruptly fade your art. The artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Don't upscale your artwork.
The artwork must be at 100% opacity and fill the full canvas.
Promotional Artwork
Specifications
File Format: PDS
Size: 4320 x 1080 pixels
Resolution: 72 dpi
Color Space: RGB
Ensure that talent, faces, and characters are layered to provide flexibility if edits need to be made by the Apple Design team.
Title treatments within the file must be on a separate layer, and scalable both up and down as a Photoshop “Smart Object" layer. Convert text to smart objects before transmitting them, not as text layers with editable fonts. Similarly, convert logos and title graphics to smart objects instead of providing simplified, or rasterized versions.
Layered images make your artwork come to life. The layers create a sense of depth, realism, and vitality, and emphasize that the focused item is the closest thing to the user. When you submit artwork, make sure your file meets the requirements and guidelines below.*
The Photoshop template below includes two main groups in the layers palette—the first is Safety Areas & Guides and the second is Art. To see how to place your images, we've included overlays of green, yellow, and red areas in the Safety Areas & Guides group.
Art Safe Area. You must keep all essential talent, faces, and characters in the green area. Only include the most essential elements in this area so that your content can be cropped properly on all supported devices.
Crop Margins. Include supporting artwork. Don't include faces or any other important visual elements, as they may not crop well.
Full-Bleed Background. Enhance your artwork by including more graphics in this area. This area will only be visible in the widest presentations and may fade or crop on some devices or views.
Note: Content may not be available in all Store territories.
Tagging Guide
Tagging Overview
Our specifications calls for the below artwork. The artwork should be delivered in an asset block using one of the following types:
Artwork Name
Asset Type
Supported Format
Size
Territory
Language Locale
Title
2:3 Poster Art
artwork
LSR (.lsr)
PNG (.png)
JPG (jpg.)
2000 x 3000
Required
Required
Required
2:3 Cover Art
artwork
LSR (.lsr)
PNG (.png)
JPG (jpg.)
2000 x 3000
Required
Required
Required
1:1 TV Cover Art
artwork
LSR (.lsr)
PNG (.png)
JPG (jpg.)
3000 x 3000
Required
Required
Required
16:9 Poster Art
artwork_16:9
LSR (.lsr)
PNG (.png)
JPG (jpg.)
3840 x 2160
Required
Required
Required
Backdrop Wide
backdrop_wide
PNG (.png)
4320 x 3240
Required
Not Supported
Text Not Allowed
Backdrop Tall
backdrop_tall
PNG (.png)
1680 x 3636
Required
Not Supported
Text Not Allowed
Full Color Content Logo
full_color_content_logo
PNG (.png)
4320 x 1300
Not Supported
Required
Required
Single Color Content Logo
single_color_content_logo
PNG (.png)
4320 x 1300
Not Supported
Required
Required
Locale and Territory Restrictions Overview
Any artwork with text should have a locale associated with it that represents the language of the text. Artwork can be tagged using two values: territory restrictions and language locales. Territory restrictions are used to limit use of a piece of artwork to a specific territory. Language locales provide a mechanism to specify localizations for artwork. Locales should match the language represented of the artwork text excluding exception cases detailed below.
Simplistic locales (such as en, fr, and es) are preferred. Regional codes can and should be added to the locale (such as en-GB, fr-CA, and es-MX) in scenarios when the core language is being used across multiple countries, with an intention to clarify the language to a region. For example, if the title in Canadian French is different from the title in Parisian French.
Examples and Exceptions
The appropriate locale should be provided to display the artwork correctly. See below for examples of how to provide locale and territory restriction and some exceptions cases.
Artwork Type: 16:9 Poster Art
Territory Restriction: WW
Locale Tag: en
Artwork Type: 16:9 Poster Art
Territory Restriction: JP
Locale Tag: ja
Artwork Type: Full Color and Single Color Content Logo
Territory Restriction: Not supported
Locale Tag: ja
Artwork Type: Backdrop Wide
Territory restriction: CA
Locale Tag: Not supported
Artwork Type: Backdrop Tall
Territory Restriction: US
Locale Tag: Not supported
Exception Case 1: Title in multiple languages
How do we tag an artwork that displays multiple languages?
An artwork which contains the original title and localized title should be tagged with a locale that matches the intended audience. No need to include the locale for original title.
16:9 Artwork
Intended Audience: French speakers in Canada
Territory Restriction: CA
Locale: fr-CA
Intended Audience: Taiwan
Territory Restriction: TW
Locale: cmn-Hant
Full and Single Color Content Logo
Territory Restriction: Not supported
Locale: fr-CA
Territory Restriction: Not Supported
Locale: cmn-Hant
Exception Cases 2: Original title in multiple territories
How should localized artwork be tagged if it uses the original title in multiple territories?
The artwork should have the proper territory restriction and the language locale tag that matches the language on the art.
16:9 Artwork
Intended Audience: France
Territory Restriction: FR
Locale: en
16:9 Artwork
Intended Audience: Germany
Territory Restriction: DE
Locale: en
Full Color & Single Color Content Logos
Intended Audience: Switzerland
Territory Restriction: Not supported
Locale: en
Exception Case 3: Title in the original language but differently titled per territory
If a title is in the original language but is differently titled in a given territory, how should it be tagged?
Though we prefer the language locales to match the language of the artwork, we want the appropriate artwork to display for the customers. Therefore, for these specific cases, use the language locales to designate the intended audience.
16:9 Artwork
Intended Audience: United States
Territory Restriction: Not supported
Locale: en
16:9 Artwork
Intended Audience: Germany
Territory Restriction: DE
Locale: de
Full Color & Single Color Content Logos
Intended Audience: United States
Territory Restriction: Not supported
Locale: en
Full Color & Single Color Content Logos
Intended Audience: Germany
Territory Restriction: Not supported
Locale: de
Exception Case 4: English title for Türkiye
When English title is used in Türkiye, the artwork should still tagged as ‘tr’ or ‘tr-TR“, as territory restriction to display in Turkish storefront.
