Please review the policies below and ensure that any artwork you submit to Apple (or that is submitted on your behalf) is in compliance. Apple reserves the right to reject, remove, or modify non-complying artwork. Artwork must also comply with the artwork specifications that may vary from product to product. See a list of those specs here.
Representative and Appropriate. Artwork must be representative of the Movie, TV Show, TV Season, or TV Episode for which it was submitted, and be the current version of such artwork at the time of submission. It must also be appropriate for display in every region where it may be shown. Apple may reject artwork for use in certain geographical regions due to local sensitivities, regulations, or restrictions.
General Artwork Policies. While artwork must be representative of the title, it must also be appropriate for use on Apple’s platforms, products, and software and for each particular region in which the artwork is shown.
Artwork may be rejected either entirely or on a region-by-region basis if it includes any of the following:
References to illegal activities (including drugs), profanity, or violence.
Content that would reasonably be construed as racist, misogynist, homophobic, or otherwise hateful.
Gratuitous or otherwise inappropriate references to alcohol, sexual activity, violence, gore, or weaponry.
Third-party trademarks, trade dress, or copyrighted material without authorization or usage rights.
Gratuitous or irrelevant hardware such as computers, TVs, phones, headphones, etc. that are prominently featured, unrelated to the title or to any character, and included without the manufacturer’s permission (including that of Apple where applicable).
Third party content
Artwork may not include Apple logos or trademarks.
Except where specifically agreed to in writing by you and Apple, artwork may not include any of the following:
Extraneous text or graphics including credit blocks, critic quotes, award references (including award logos or trademarks), pricing or availability language (such as ‘Limited Price,’ ‘Exclusive,’ ‘Available for $*_*,’ or release dates), URL’s or social media addresses, social media handles, hashtags, or references to physical packaging (example: ’DVD’ or ‘Blu-ray’) or digital features (example: ’HDR’ or ‘UHD’).
Cover Artwork with Studio Logo
Original Content creator studio logo is permitted on artwork without territory restriction. For example, countriesRestrictedTo field — for more information see Item Schema Definition.
isOriginal tag must be set to true.
Images must meet max resolution, size and format.
Artwork Best Practices
Artwork must be representative of the correct Movie, TV Show, TV Season, or TV Episode.
Artwork should not be upscaled or cropped to fit required dimensions in such a way that affects the quality of that artwork. Do not increase the size of a smaller image to meet the minimum size standard.
Artwork should use the full size of the canvas.
Artwork should not be blurry or pixelated; excessively blurry or pixelated images will be rejected.
Artwork Best Practices
Be sure to follow the Style Guide to avoid any rejections.
Logos, marketing messages, season names, network or studio names, and any other copy or branding items aren't allowed in the artwork.
Artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Don't upscale your artwork.
Using the provided template, arrange your elements in the Art group within the sub-groups: 4, 3, 2, 1, and Fullscreen Background according to how you want the objects to be layered. In the Art group, a maximum of 5 sub-groups, non-grouped layers or a combination of both are allowed. At minimum 2 elements, one non-fullscreen image and an opaque fullscreen background image are required.
5 ungrouped layers
5 ungrouped layers and sub-groups
5 sub-groups
Do not include blend modes on any layer or folder.
Ensure a clean edge around each non-fullscreen object.
The background must be at 100% opacity and fill the full canvas.
2:3 Poster Art
This artwork is for movies available in the Store and Spotlight.
Specifications
File Format: JPEG (.jpeg), PNG (.png) or LSR (.lsr)
Size: 2000 x 3000 pixels
Resolution: 72 dpi
Color Space: RGB
Locale is required
LSR Files:
Must have a minimum size of 2000 x 3000 pixels
Must have a minimum of two layers (five layers maximum)
Each image within the layered LSR file must have a unique name
Each image within the layered LSR file must be in PNG format
Poster Art Considerations
Must contain key art and title treatment. DVD cover, release date, website, or promotional tagging may not be included.
Poster art must not display film ratings.
CMYK (print standard) images will not be accepted.
Layered images make your artwork come to life. The layers create a sense of depth, realism, and vitality, and emphasize that the focused item is the closest thing to the user. When you submit artwork, make sure your file meets the requirements and guidelines below.
The Photoshop template includes two main groups in the layers palette. The first is Safety Areas & Sample UI and the second is Art. To see how to place your images, we’ve included overlays of green and red areas in the Safety Areas & Guides group.
Art Safe Area - You must keep all essential talent, faces, characters and titles in the green area. This is the focus of your art. It is recommended that important elements stay within this defined area to avoid any awkward art tangents.
Full-Bleed Background - Artwork must be full-bleed. Don’t include faces or any other important visual elements, as they will crop in some views.
* Content may not be available in all Movie Store territories.
A group labeled “Art” must contain all of your elements for the plugin to export the LSR. Using the provided template, arrange your elements in the Art group within the sub-groups: 4, 3, 2, 1, and Full-Bleed Background according to how you want your objects to be layered. In the Art group, a maximum of 5 sub-groups, non-grouped layers or a combination of both are allowed. At minimum, 2 elements, one non-fullscreen image and an opaque fullscreen background image, are required. Turn off any unused folders or ungrouped layers to generate the preview and final LSR file.
Layers with blending modes or adjustment layers need to be clipped to a parent layer or removed entirely from the file.
Ensure a clean edge around each non-fullscreen object and avoid using layer masks.
The background must be at 100% opacity and fill the full canvas.
This artwork is displayed throughout the Apple TV app for movies and TV Show when a customer is browsing content.
Specifications
Must be an LSR (.lsr), PNG (.png), or JPG (.jpg - quality unconstrained)
Minimum size for PNG and JPG: 1920 x 1080 pixels; 3840 x 2160 pixels preferred
Minimum size for LSR: 3840 x 2160 pixels
Resolution: 72 dpi
Color Profile: Display P3 (strongly preferred) or sRGB
Bit Depth: 8 or 16 bits
Locale is required
LSR Files:
Must have a minimum size of 3840 x 2160 pixels
Must have a minimum of two layers (five layers maximum)
Each image within the layered LSR file must have a unique name
Each image within the layered LSR file must be in PNG format
Parallax Previewer User Guide: Parallax is a visual effect that produces a 3D experience for users when they hover over images, icons, and buttons in Apple TV. Learn how to use Parallax Previewer, a tool for creating, previewing, and testing your images with the parallax effect.
16:9 Artwork Considerations
Must contain key art and title treatment, but extraneous text should not be included.
Artwork should use the full size of the canvas.
Avoid abrupt crops of heads or other body parts.
Keep the entire title within the art safe area.
If the art features talent, keep eyes and chin within the art safe area.
Don't upscale your artwork.
Artwork for TV shows should be season-agnostic and should not include season number.
Photoshop Template Safe Areas
Art Safe Area (green) needs to contain the main portions of talents faces - eyes, nose, mouth, chins, etc.
Badge Area (yellow) keep the artwork in this area low contrast and avoid having faces here. However, peoples eyebrows and foreheads, hair, etc. can occupy this area.
Bleed Area (red) should not have any important objects or faces, as this area will get cropped on some devices.
To assist the designer, the PSD template includes mandatory safe area guides and is already in Wide Gamut format, but please note that most photo color profiles and bit depths can be used within it (with the exception of CMYK color mode and its associated profiles).
By simply using this template in cropping photos to to our spec, it will ensure that color attributes are leveraged to their fullest on our platforms and devices where possible.
Tile/Keyframe Artwork
Tile/Keyframe Artwork is a 16:9 image that is representative of a Movie, TV Show, or a TV Episode and should be a keyframe from the playable asset or a production still. Tile/Keyframe Artwork is required for all Movies, TV Shows, and TV Episodes.
Specifications
Must be a PNG (.png) or JPG (.jpg - quality unconstrained)
Minimum Size: 1920 x 1080 pixels
16:9 aspect ratio
Minimum Resolution: 72 dpi
Color Space: RGB (CMYK images will not be accepted)
