Use this guide to create and format books, cover art, and metadata that is optimized for Apple Books. This guide can help you avoid common errors when publishing and can help to reduce the time required to get your book on Apple Books.
For instructions on completing the sign-up process, using iTunes Connect, and submitting to Apple Books, see Resources and Help.
Content Definitions
Term
Definition
Apple Books
Apple’s app for reading and purchasing books.
Book Asset
Book files, also known as book assets, contain your work, including text, images, interactivity, and so forth.
Contributor
An author, editor, illustrator, or other major contributor to the writing or the creation of the book’s content.
Cover Art
The book marketing image presented on the product page.
Description
The book’s customer-facing description that is visible in Apple Books.
EPUB
EPUB (.epub) is a format for a digital book. The EPUB format is a free, open ebook standard developed and maintained by the International Digital Publishing Forum (IDPF).
Enhanced
A book asset with embedded audio and video files.
Fixed Layout
A type of EPUB file that uses fixed positioning to retain book design and formatting.
Metadata
The data that describes the book (for example, title, description, author, and series name).
Read Aloud
A type of Fixed Layout EPUB file with spoken audio timed to the book's text. The book’s text is highlighted as the words are spoken.
Subject Category
The book's subject category or genre.
Subtitle
The book subtitle as it appears on Apple Books.
Title
The book title as it appears on Apple Books.
1. General Guidelines
The book file, cover art, and metadata must match. Also, your metadata must accurately represent the book's text and genre. This helps market your book on Apple Books and provides the best possible customer experience.
Our editors curate book recommendations for customers across all genres and categories on Apple Books and focus on newly published books, high-quality, well-written content, and trending backlist titles that are popular in each storefront on Apple Books.
For information on personalization and recommendations generated in Apple Books, see Personalizing the Stores on Apple Books & Privacy.
Apple may suspend or terminate your ability to distribute your content on Apple Books, or terminate your Paid and/or Free Books Agreement(s) in accordance with the terms thereto, if Apple reasonably believes that you are engaged in or encouraged others to engage in any misleading, fraudulent, improper, unlawful, or dishonest acts relating to the terms of any of these agreements.
Apple may cease marketing, offering, and/or allowing download by users of some or all of your content (including, without limitation, any artwork or metadata), or take other measures, including, without limitation, termination of your iTunes Connect account, in Apple’s sole discretion, if Apple reasonably believes, based on human and/or systematic review, and, including without limitation upon notice received under applicable laws, that the distribution and/or use of your content on Apple Books violates the terms of your Paid and/or Free Books Agreement(s), including without limitation these Books Formatting and Content Guidelines, and/or any applicable law in any region and/or country where such content is made available to users.
For publishers established in, and which offer goods or services to customers located in, the European Union, more information about redress options available to you in connection with action Apple took against you, for example, termination of your iTunes Connect account or removal of your content from Apple Books, is available on Redress Rights in Connection with the European Union Digital Services Act.
Common reasons for correction or rejection are:
1.1 Use of Apple Inc. Copyrighted Terms. Books not produced by Apple Inc. must not use Apple trademarks in the book asset, cover art, or metadata in a way that makes the content appear to be Apple-branded or created by Apple. To learn more, see Guidelines for Using Apple Trademarks and Copyrights.
1.2 Accuracy. Metadata, cover art, and the book asset must match and accurately represent the book.
1.3 Language. The appropriate language must be designated in the metadata and must match the main language of the book’s text.
1.4 Unsupported Language. For a list of the languages we support, see Appendix 1: Languages.
1.5 Rights Infringement. Metadata, cover art, and the book asset can’t contain materials that infringe the rights of others. For example, copyright, right of publicity, trademark, and so on.
1.6 Legal Requirements. Books need to comply with all legal requirements in any location where they’re made available to users. It’s your obligation to understand and conform to all local laws where your book is offered or sold. If the content is cleared for sale in Germany, Austria, Switzerland, or any other country or region that restricts Nazi propaganda, the cover art or the book can’t contain Nazi symbolism as outlined in the Strafgesetzbuch section 86a. If a book violating Strafgesetzbuch section 86a is submitted three times, your entire catalogue will be suspended in Germany, Austria, Switzerland, and any other country or region that enforces this for up to six months.
1.7 Upselling. Metadata, cover art, and the book asset can’t upsell to another, more complete version of the same product. The book shouldn’t reference or promote content that isn’t included in the current version of the book or future updates.
1.8 Competitors. Metadata, cover art, and the book asset can’t promote physical competitors or websites that sell books or compete with Apple Books.
1.9 Pricing. Metadata, cover art, and the book asset can't include any wording on pricing.
1.10 Advertising. Books can’t advertise or market any other products or services, except as part of a catalog.
1.11 Misleading. The metadata and cover art shouldn’t be misleading. For example, the book shouldn't include wording that refers to physical content or other content that isn’t included, such as “CD,” “Disc,” or “Audiobook.”
1.13 AI-Generated Content Transparency. Book content that is AI-generated (i.e., a material portion of the content is generated by an AI-based tool as opposed to a human author), must be labeled as such using “AI Generated by” artist role and declaring the AI-generated creation method in the description. AI-assisted content (i.e., AI has been used by a human author as a tool in idea generation, research, editing, refining text, or producing images for a book composed by a human author) does not require disclosure.
2. Author Guidelines
If your book’s main authors appear on the work’s cover art, include them in the metadata, too. Any author you deem Primary will be visible on Apple Books.
Common reasons for correction or rejection are:
2.1 Primary Author Designation. The authors that appear on the book need to be listed as Primary.
2.2 Author Formatting. Format the author’s name correctly. Nonstandard capitalization (for example, all caps or all lowercase) should only be used when consistent with the author’s name as it appears in the book and in publicity materials.
2.3 Phonetic Titles and Author Names. Phonetic titles and author names are needed for all books in Japanese and should be entered into the Phonetic Title and Phonetic Name fields. Japanese phonetic author names need to be formatted LastFirst, in either Hiragana or Katakana.
Author Name
Phonetic Name (Katakana)
夏目漱⽯
ナツメ ソウセキ
Phonetic titles and author names are optional for books in Simplified and Traditional Chinese.
2.4 Translated Author Names. Author names need to be submitted in the same language and script as the primary language of the book.
2.5 Extra Information. Author names shouldn’t include any additional information beyond the name. For example, do not add roles or dates.
2.6 Compound. Submit one author per author field. Two or more authors in the same author field will result in a “compound author” error. If more than one author is credited on the cover art and in the book, list those authors individually and identify each one as Primary.
2.7 Using “Anonymous” or “Unknown” as the Author. Only authors that have published anonymously to remain unknown, or authors that are historically unidentified, can be designated as “Anonymous” or “Unknown” in the metadata. Otherwise, books without a credited author need to use the publisher’s name as the author in the metadata.
2.8 Inconsistent Author Spelling. Spell the author’s name consistently for all content. If an author already has content available on Apple Books, the author information you provide us on a new title must match our existing content information.
2.9 Missing AI-Generated Role. Content that is AI-generated must be labeled as such using the “AI Generated by” artist role.
3. Titles and Subtitles
Make sure all title and subtitle information is accurate and spelled correctly before you submit your files so that your book is searchable on Apple Books. Don’t include unnecessary information that clutters up those fields, like pricing or retailer references. To take full advantage of the Apple Books search feature, make sure the titles and subtitles for related books (for example, books that are part of the same series) are uniformly formatted.
Common reasons for correction or rejection are:
3.1 Accuracy. The title and subtitle need to be spelled correctly and match the cover art and book asset file.
3.2 Subtitle Field. If a book has a subtitle, it can only be entered in the subtitle field and nowhere else.
3.3 Censoring Words. The title or subtitle must be written as the author intended. All words should be completely spelled out and no words should be censored. Apple Books automatically censors certain explicit words in titles (for example, f**k and s**t). Don’t insert the asterisks yourself unless they were included in the original title.
3.4 Use of Exclusive. The word “Exclusive” must not be part of the title or subtitle when used as a claim, because the titles are a permanent part of the book, and the “Exclusive” claim may only apply for a limited time.
4. Description
The description is required and should accurately describe the book, be formatted correctly, and avoid unnecessary information.
Common reasons for correction or rejection are:
4.1 Accuracy. The description needs to be accurate and not for another book.
4.2 Incomplete. The description should be complete.
4.3 HTML Tags. When you enter a description, use Rich Text Format (RTF) to format your text instead of HTML tags. For example, use the Command-B keyboard shortcut to make highlighted text appear in bold. Or, copy and paste pre-formatted text into the description.
When you update your book description in My Books on iTunes Connect, you can use HTML tags. But don’t use the following HTML tags, since these can cause issues on Apple Books:
<font>
<table>
<div>
<ol>
Also, make sure you don’t have any “escaped” HTML tags. For example, the string <B> will appear as <B> in a description, instead of making the text bold.
4.4 References to Future Versions or Updates. The description shouldn’t reference or promote content that isn’t included in the current version of the book. In other words, don’t reference or promote content that is coming in a future update.
4.5 Unique Description. The description should be unique for each book, even those included in a series. No duplicate descriptions for multiple books.
4.6 Additional Information. The description should be free from additional information—such as search terms or keywords beyond what’s necessary to describe the book.
4.7 Formatting. The description needs to be formatted correctly. Use sentence case for descriptions with the correct use of line breaks. The description can’t be in all bold or underlined text.
4.8 AI Generated. Content that is AI-generated must explicitly state this in the description to avoid customer confusion.
5. Series Name and Number
Certain books may be part of a series. To organize and present books in a series in the intended order, you’ll need to provide series information when you submit your book.
Common reasons for correction or rejection are:
5.1 Accuracy Series information needs to be accurate, spelled correctly, and match the cover art and book file.
5.2 Series Name Required. If a book is part of a series, then the name of the series needs to be included in the Series section of the metadata.
5.3 Consistency. The Series Name needs to be the same for all books in the series. Otherwise, you risk creating another series that will not be associated with the correct series.
5.4 Duplicate. A series can’t contain duplicate book numbers. If your books are part of a sequential series, provide a unique value in the Number field in the Series section.
5.5 Series Number. If a book is part of a sequential series, provide the book number in the Number field in the Series section. The number needs to be a numeric value (only use 0 to 9). Numbers can have up to two decimal places, such as 2.50. Negative numbers, numbers with more than two decimal places, and sequence-based numbers, such as 1.2.1 aren’t supported.
5.6 Casing and Capitalization. Series information needs to follow the same casing and capitalization guidelines as titles and subtitles.
5.7 Books Not in Series. Don’t include books that aren’t directly part of the series. For example, series shouldn’t contain collections, omnibuses, or enhanced versions.
5.8 Incomplete. All series must be complete to date, with all books currently available in that series.
6. Subject Category
Provide at least one primary category. Don’t offer more than two categories. The primary subject category is used for the charts and must best describe the book.
Common reasons for correction or rejection are:
6.1 Accuracy. The subject category needs to best describe the book. Books must not be obviously misclassified.
7. Cover Art
We need cover art for any book available on Apple Books. It’s an important visual representation of your title.
Common reasons for correction or rejection are:
7.1 Accuracy. The cover art should accurately represent the book. The information on the cover should be spelled correctly and match the information provided in the metadata and book.
7.2 Size. The art needs to be at least 1400 pixels on the shortest side.
7.3 Quality. The art can’t be blurry, pixelated, mismatched, misaligned, rotated, incorrect, or have other similar quality issues. The image should include only the front cover and not the back cover.
7.4 Unnecessary Borders. Don’t include unnecessary borders in your art that are extraneous or weren’t part of the original cover design.
7.5 Setup Shots. The art can’t be a setup shot, three-quarter image, or a 3D representation of the book. Don’t use photographs of the book’s physical cover as cover art.
7.6 Non-unique Cover. The cover art should be unique for each title. Don’t submit duplicate images for multiple books.
7.7 Other. Other cover art issues that can lead to customer confusion and complaints may result in the removal of the book from Apple Books.
8. Book File
These guidelines apply to all books on Apple Books. We want customers to be happy, so we expect books that deliver the best customer experience in terms of quality, functionality, and accuracy.
Common reasons for correction or rejection are:
8.1 Accuracy. All books should be correct and contain the content that’s indicated by their cover art and metadata.
8.2 Samples or Incomplete Titles. All books need to be complete and must not be missing chapters, referenced indices, footnotes, or other content. Samples and excerpts are considered incomplete books and won’t be accepted.
8.3 Test Book File. Don’t submit any test versions of your book with placeholder or non-final images or text.
8.4 Formatting. Make sure your book follows standard formatting conventions. Paragraph indents or line breaks after paragraphs are required. The book content can’t overlap or lack proper spacing.
8.5 Quality. Text that is part of the main body of the book shouldn’t be submitted as scanned images. Don’t submit illegible text or cut-off characters. Don’t submit images, maps, and charts that are blurry, pixelated, mismatched, misaligned, rotated, incorrect, or have other quality issues. Tables should display correctly with properly formatted rows and columns.
8.6 Spelling and Grammar. Spelling and grammar needs to reflect the author’s intent and style. Supported languages should always use the appropriate accents and characters. Spaces, hyphenation, and punctuation need to be grammatically correct.
8.7 Links. All links should be functional and lead the user to the correct location.
8.8 Data Collection. Books can’t transmit user data without clarifying to the user that data is being transmitted to a third party.
8.9 Nonfunctioning Books. Your books need to open and function as expected in the latest version of Apple Books on all devices. Please note, that interactivity in Apple Books on a Mac requires mouse or trackpad input, while interactivity on iOS devices requires touch input. JavaScript interactivity needs to take into account both touch and mouse or trackpad events, and must work on Apple Books for iOS and Mac. Also, don’t suggest functionality that cannot be supported by Apple Books. For example, Apple Books doesn’t have interactive features that enable writing on the actual page.
8.10 Embedded Page Numbers. Flowing EPUBs shouldn’t contain page numbers embedded in the body of the text. Use references to physical page numbers as defined via the EPUB page-list functionality. In flowing and Fixed Layout EPUBs, page-list can be used to define the page numbers that Apple Books assigns to each page. For more information about the page-list functionality, see the Apple Books Asset Guide. Embedded page numbers in Fixed Layout EPUBs need to match the page numbers generated in Apple Books.
8.11 Custom Samples. A custom-created sample must be provided for Read Aloud books.
8.12 Apple Books-Generated Table of Contents. All books need to contain a complete listing of all chapters or book sections. You’ll need to create a table of contents in your EPUB using an NCX (EPUB 2) or Navigation Document (EPUB 3).
EPUB 2. The NCX file contains the table of contents and is typically named “toc.ncx.” The navMap in the NCX file is used to create the table of contents in the Apple Books app and provides a direct navigational link to the appropriate sections of the book.
EPUB 3. The Navigation Document is typically named “toc.xhtml” and contains the toc nav element. The toc nav is used to create the table of contents and contains a list of links that lead to the appropriate sections of the book.
8.13 Text Highlighting. For Read Aloud books, the correct text needs to be highlighted as the words are spoken.
8.14 Automatic Page Turning. Read Aloud books should support automatic page turning in Apple Books. For more information on creating Read Aloud books, see the Read Aloud Books section in the Apple Books Asset Guide.
9. Books with Audio or Video Files
If your book has audio or video files, make sure all its media is good quality and is placed correctly in the book.
Common reasons for correction or rejection are:
9.1 Quality. Your book’s media can’t have skips, static, corrupted files, pixelation, or other quality issues.
9.2 Placement. The audio or video file can’t be placed in the wrong section of the book.
9.3 Duplicates. Your book can’t contain duplicate audio or video files.
10. Duplicate Books and Book Updates
We consider a duplicate book one that contains the same title and author as another title on Apple Books — regardless of any differences in price, subtitle, page numbers, description, or cover art.
Common reasons for correction or rejection are:
10.1 Duplicates. If you provide us with two books that are exact duplicates, one of them must be removed from Apple Books. However, if one of your books is enhanced to offer more content than the standard version of the book, you must indicate the difference in the title of the book.
10.2 Spamming. Publishers spamming us with many versions of similar books may be blocked from distributing their books on Apple Books. This also includes books that share or use the same images, text, or other content.
11. Japanese Guidelines
11.1 Space in Japanese Author Names. Japanese author names in Kanji should not include any space.
11.2 Official Names. Use authors’ official names only. “Official name” is a name that appears on cover art, author’s website, and publisher’s website. Nicknames and abbreviated names should not be used.
11.3 Katakana Names. Katakana names should be standardized by the following:
For Katakana names, add "・" between first and last names.
When there are several ways to write an author name in Katakana, refer to Wikipedia.
For initials, add a period after each letter.
Middle names are not necessary unless they are officially used.
11.4 Alphabet Names. Add a space between first and last names, and first names always come first.
11.5 Additional Information. Do not add additional information to author names, such as roles and company names.
11.6 Authors with Multiple Pen Names. When an author uses multiple pen names, each name should be treated separately and not as a compound name.
11.7 Fixed Layout - Texts in Images (Acceptable Books). Scanned texts embedded in images are prohibited, except for the following type of books:
Highly-designed/formatted books (e.g., children’s books that are not text-driven, comics, graphic novels, magazines or the like)
Comics, graphic novels
Magazines
Small sections of scanned text are allowed. Handwritten text is considered an image.
11.8 Fixed Layout - Texts in Images (Unacceptable Books). Do not use scanned text embedded in images, as scanned texts prevent customers from using many Apple Books features, such as searching and highlighting. Books that contain text-only pages, such as textbooks and novels, should not contain scanned texts.
11.9 Obi. We do not recommend Obi, or strips of paper wrapped around a physical book cover. Texts on Obi are generally very small, and customers cannot read them on Apple Books.
11.10 Release Information of Adopted Versions. Original stories of movies, anime, and TV Series may include release information of adopted versions. However, we strongly encourage adding all details, including years of release dates, to avoid confusions.
Upon offering prizes/sweepstakes, such as guest passes for previews, be sure to include details. See section 11.10 for details.
11.11 Primary Genre. A primary genre selected for a book should be as close as possible to the content of book. For example:
For mysteries & thrillers, select “Mysteries & Thrillers” not “Fiction”
For religion books, select “Religion & Spirituality” not “Philosophy”
11.12 Manga Genre. For Japanese comics, commonly known as “manga,” select “Comics & Graphic Novels > Manga.”
Apple Books doesn’t fully support books written in the following languages or scripts:
Languages
Amharic
Arabic
Aramaic
Burmese
Farsi (Persian)
Hebrew
Khmer
Lao
Malay (Jawi/Arabic script)
Sinhala
Tamil
Urdu
The following languages are supported by Apple Books in both EPUB (.epub) and Multi-Touch (.ibooks) format. Languages that need advanced display features, such as vertical writing and Ruby, are only supported when using the EPUB version indicated below or later.
Language
Minimum EPUB Version
Brazilian Portuguese
2
British English
2
Catalan
2
Chinese (Simplified)
3
Chinese (Traditional)
3
Croatian
2
Czech
2
Danish
2
Dutch
2
English
2
Finnish
2
French
2
German
2
Greek
2
Hungarian
2
Indonesian
2
Italian
2
Japanese
3
Korean
2
Malay
3
Norwegian
2
Polish
2
Portuguese (Portugal)
2
Romanian
2
Russian
2
Slovakian
2
Spanish
2
Swedish
2
Thai
2
Turkish
2
Ukrainian
2
Vietnamese
2
Appendix 2: Case Styles
Title Case for Titles and Subtitles
Title case needs to be used for all English titles and subtitles.
Always Lowercase
a, an, and, as, but, for, from, nor, of, or, so, the, to, and yet.
Prepositions of four letters or fewer (at, by, for, from, in, into, of, off, on, onto, out, over, to, up, and with), except when the word is part of a verb phrase or is used as another part of speech (such as an adverb, adjective, noun, or verb).
Rules and Exceptions for Capitalization: First and Last Words in Titles
Always capitalize the first and last word in a title.
For example:
The Bride to Be
What We Fight For
Rules and Exceptions for Capitalization: Parenthesis
Capitalize the first and last word in parentheses.
For example:
Dancing (What Is It For?)
(Memoir of A) Wall Street Banker
Rules and Exceptions for Capitalization: Deliberately Misspelled Words
Capitalize the first and last word even if it’s purposely misspelled.
“In da House”
“Kill 'Em n' Grill 'Em”
“It's fo' Realz”
Exceptions for Words That Need Title Case
The following words need to be uppercased when using title case:
Are, If, Is, It, Than, That, This
For More General Rules on Style
For any other general cases not addressed in this guide, refer to The Chicago Manual of Style.